What is a Hashtag?

For many, the art of using #hashtags has been a mystery, but we are here to help unravel it! Using hashtags in your social media marketing is a great way to gain new followers organically, grow your brand and stay top of mind with your followers.

But what is a hashtag exactly?

A hashtag is simply a word or short phrase preceded by the pound or hash sign (#). It allows you to communicate the topic and theme of your post.

The only thing you need to do create a hashtag is put a # directly in front of the word or phrase you want to turn into a hashtag and follow these simple rules:

  • No spaces
  • No punctuation
  • No special characters

Another thing to keep in mind is that capitalization only matters for readability. #SoEasy