Website & Design

Strategy:

Your website is the heartbeat of your marketing, so we want to make sure you are prepared for the future and following current best practice guidelines from Google.

Action Items:

COVID-19 Stay Safe, Stay Small Messages:

• At this point in time, we recommend updating your settings so the pop up message no longer displays on mobile devices. You may also want to consider having it appear in the corner of your site versus center page.
  • See our tutorial on how to update Boxzilla messages on your website.
  • For those with Triptease, you could also consider moving back to using nudge messages for your Stay Safe, Stay Small message.

Your Website & Google’s Page Experience Algorithm Update

• To make sure you are prepared for the update, we’ll be looking at the new “Core Vitals” as outlined by Google:

• Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
• First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.
• Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.