Website & Design

Strategy:

Providing information up front on how you are addressing the situation and ensuring the story you tell through images and content is appropriate moving into the new landscape. It is extremely important that your website reinforces the messages on your marketing channels that are bringing visitors in.

Action Items:

• Update any website and/or pop up messages (See our Boxzilla Tutorial)
  • Current status or reopening date and flexible booking policies
  • Link to a COVID-19 landing page elaborating on details
  • Sample Pop Up Box: https://screencast.com/t/Urmu3ezXFbqL
• Update COVID-19 landing page
  • Reassure guests of cleaning protocols
  • About guests on any service changes
  • Add Stay Safe, Stay Small message
  • Sample: https://innonwestliberty.com/stay-small-stay-safe
• Take your landing page to the next level with video
  • Sample: https://www.bayfrontmarinhouse.com/covid-19
  • This video was created by the innkeeper using Adobe Spark (free software)