The top Title area is only for your reference when editing the website. Website visitors should not see this, so feel free to name the box so that makes it easy for you to identify the content.
You can add a heading for your box that website visitors will see inside the text editor, as well as photos, body text, and buttons.
Most sites designed by White Stone Marketing should have the newsletter_signup shortcode for a newsletter form. You can reference additional shortcodes on your WordPress Dashboard, if you have the Shortcodes Cheat Sheet box.
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