Tips for Pricing & Displaying Your Products


Profits are not the only measure of success and you’ll want to pricing based on your goals:

  • Goal = Revenue
    • Price using the “Keystone” strategy, essentially doubling your costs
  • Goal = Brand Awareness
    • Price to cover your costs + 5-10%
  • Enhance the Customer Experience
    • Price to cover your costs

Get creative with your displays and incorporate them into the decor

  • Even small curios can work, but it’s important to keep them open and inviting for people to browse.
  • If you have the space, bigger is generally better with ample inventory on the shelf.
  • By the time they check out, guests should have had multiple opportunities to see or experience your retail products during their stay.