Timing Is Everything


There is no magic number on timing, but…

  • Most top performing messages don’t load until they have been on the site at least 5 seconds.
  • Looking at time on page reporting in Google Analytics to help guide you.
  • If you are going to base timing off of scrolling, consider heat map tracking to see where most of your visitors are scrolling to.
  • Consider your page and message context when setting up timing.
  • Make sure to test and tweak!