Timing Is Everything
There is no magic number on timing, but…
Most top performing messages don’t load until they have been on the site at least 5 seconds.
Looking at time on page reporting in Google Analytics to help guide you.
If you are going to base timing off of scrolling, consider heat map tracking to see where most of your visitors are scrolling to.
Consider your page and message context when setting up timing.
Make sure to test and tweak!
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