Targeting Your Marketing
Website & Design
It’s imperative that you have a modern website design that loads quickly for all generations.
Giving the multi-device usage we see, a responsive design that seamlessly resizes to various device sizes is critical.
Optimized Content Building
Younger generations are more likely to still be researching their destination, so search engine optimized blog posts are a good way to target them.
Younger generations also love video content, so consider “vlog” style marketing videos focusing on niche markets and area attractions.
Paid Search Marketing
Search Engines have the capability to target specific ads to your chosen age groups.
Bing can be a cost-effective option to reach Generation X and Baby Boomers.
Social Media Marketing
If you’re looking to reach younger guests, a consistent presence on Instagram is critical.
Millennials and above still flock to Facebook as their main social media platform.
You can also target specific age groups on social platforms with paid promotions.
Back to Session
Accessing this inner circle requires a login. Please enter your credentials below!
Username or Email Address
Lost Your Password?
Don't have an account? Register one!
Register an Account