Targeting & Personalization

Takeaways

Visitor Targeting Ideas

• Location > We’re Only X Hour Drive from Y!
• Location > Check out Our Local’s Special!
• Referral Website > You Can Walk to X From Us!
• Referral Website > See our Unique Package for This Event!

Booking Engine Messages

• Lead Time > Enjoy Last Minute Savings with these Discounted Rates!
• Check In Date > Hurry, these Fall Dates are Filling Fast!
• LOS > Innkeeper Tip: Stay 1 More Night & You’ll Save 30%
• Party Size > Check out our family activity packages after you select your favorite room!