Social Media Marketing

Keyword search is coming to Instagram

Instagram announced this month that English-speaking users in six countries, including the UK, US, Ireland, and Canada, will be able to search the platform using keywords. Before today, they could only search for hashtags or accounts. So, for example, if you previously wanted to find “healthy recipes,” you’d only be able to search for posts that tagged #healthyrecipes or accounts with variations on “healthy recipes” in their name or bio.

“The search is limited to general interest topics and keywords that are within Instagram’s community guidelines,” the spokesperson says.

Great Post by You!

Content & Posting Inspiration

  • Make your holiday marketing inclusive by wishing your followers a Happy Hanukkah and/or Kwanzaa on your social pages.
  • Share your family holiday photo with a personal thank you message to your guests.
  • If you are baking up goodies, share pictures of you baking and the final product.
  • Show off your town’s holiday decorations.
  • Promote local businesses in your location guests can visit or shop at.

Social Media Holidays

  • December 4 – National Cookie Day #NationalCookieDay
  • December 12 – National Gingerbread House Day #GingerbreadHouse
  • December 21 – First Day of Winter #WinterSoltice
  • December 31 – New Year’s Eve #NYE