Social Media Marketing

Adding a Gift Certificate Button on Instagram

• Instagram is expanding Partners and action buttons, but still would require a third party for gift certificates.

• Another option would be to set up and or update your LinkTree links.

Engaging Local & Niche Interest Communities

• Local communities often have their own Facebook Groups, connect with Admins to see if they’ll allow you to promote specials for families visiting for the holidays
• Niche interests also have Facebook Groups, on regional and a national level (ex. New Hampshire Craft Beer Fans or Gilded Age Home Fans), you can engage with.

Content & Posting Inspiration

• First Snow/Snow Falling at the Property
• New Winter Menu Items
• Decorating the Inn
• Giving Thanks to Your Guests

November Holidays

• November 1 – Sunday, National Authors Day #NationalAuthorsDay
• November 11 – Wednesday, Veterans Day #VeteransDay
• November 12 – Friday, World Kindness Day #WKD
• November 15 – Sunday, America Recycles Day #BeRecycled
• November 19 – Thursday, National Entrepreneurs Day #EntrepreneursDay
• November 25 – Wednesday, Thanksgiving Day #Thanksgiving
• November 28 – Saturday, Small Business Saturday #ShopSmall