Social Media Marketing

Adding a Gift Certificate Button on Instagram

  • Instagram is expanding Partners and action buttons, but still would require a third party for gift certificates.
  • Another option would be to set up and or update your LinkTree links.

Engaging Local & Niche Interest Communities

  • Local communities often have their own Facebook Groups, connect with Admins to see if they’ll allow you to promote specials for families visiting for the holidays
  • Niche interests also have Facebook Groups, on regional and a national level (ex. New Hampshire Craft Beer Fans or Gilded Age Home Fans), you can engage with.

Content & Posting Inspiration

  • First Snow/Snow Falling at the Property
  • New Winter Menu Items
  • Decorating the Inn
  • Giving Thanks to Your Guests

November Holidays

  • November 1 – Sunday, National Authors Day #NationalAuthorsDay
  • November 11 – Wednesday, Veterans Day #VeteransDay
  • November 12 – Friday, World Kindness Day #WKD
  • November 15 – Sunday, America Recycles Day #BeRecycled
  • November 19 – Thursday, National Entrepreneurs Day #EntrepreneursDay
  • November 25 – Wednesday, Thanksgiving Day #Thanksgiving
  • November 28 – Saturday, Small Business Saturday #ShopSmall