Social Media Marketing

Keep Posting on Track with Themes

• Travel Tip Tuesday (fun things to see in the city, hidden gems, and other special tips)
• Wine Wednesday (pics of guests enjoying afternoon refreshments)
• Fido Fridays (feature canine guests)

Talk to your rep about helping with custom ideas for your property!

LinkTree for Instagram

Linktree is a free tool for optimizing your Instagram traffic, whether you’re a blogger, an artist, or run a content platform. You’ll get one bio link to house all the content you’re driving followers to. Let your content live longer than the feed. This will take our team about 30 minutes to set it up for you.

Reels on Instagram

• Instagram’s answer to Tiktok, designed for fun and short 15-second multi-clip videos with audio and creative effects
• Reels can be shared in Feed, and reels from public accounts are eligible to be discovered through a new space in Explore. Sharing to Reels in Explore means they may appear there and be visible to a larger audience.

Want to jump into the details of Instagram Reels? Learn everything you need to know to create your very first Instagram Reel in this handy step-by-step video:

Pinterest Travel Trends

Car-centered vacation and outdoor adventure searches are gaining ground…

• Searches for “cross country road trip” are up 89%
• Road trips routes” have zoomed ahead 248%
• “National parks” is up 60%

Here are some recent examples from large travel brands on how to connect with travelers:

Promote Staycation, one tank and quick weekend getaways:

Showcase natural beauty and parks that make good day trips from your property:

Personalize and appeal to people’s passions for travel that included wellness, spa, family, adventure and foodie experiences.