Social Media Marketing

An Overview of How Instagram’s Feed Ranking Works

The most important signals across Feed and Stories, roughly in order of importance, are:

  • Information about the post. These are signals both about how popular a post is – think how many people have liked it – and more mundane information about the content itself, like when it was posted, how long it is if it’s a video, and what location, if any, was attached to it.
  • Information about the person who posted. This helps us get a sense for how interesting the person might be to you, and includes signals like how many times people have interacted with that person in the past few weeks.
  • Your activity. This helps us understand what you might be interested in and includes signals such as how many posts you’ve liked.
  • Your history of interacting with someone. This gives us a sense of how interested you are generally in seeing posts from a particular person. An example is whether or not you comment on each other’s posts.

What can you do to show up in search results better?

  • Use a fitting handle and profile name. Search results are matched by text. Using an Instagram handle or profile name that’s related to the content of your posts is your best bet for showing up in relevant searches. If your friends or fans know you by a certain name, include that name in your username or profile so that you can show up when they search for you.
  • Include relevant keywords and locations in your bio. Same principle here. Make sure your bio includes keywords about who you are and what your profile is about. If your account is location-specific, like for a small business, sharing your location in your bio can make it easier for people in your area to find you.
  • Use relevant keywords and hashtags in captions. For a post to be found in Search, put keywords and hashtags in the caption, not the comments.

Social Media Spotlight: Four Chimneys Inn

They consistently do a great job with their Instagram profile! Some things we love about this post:

  • Useful (saveable) content for the guest with the follow suggestions – plus, great networking with these pages!
  • Special booking incentive with an urgency message

Upcoming Social Media Holidays

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