Social Media Marketing

Lead with Care

Check your pinned posts and cover photos! Are you displaying the most up to date information and are your photos seasonally appropriate?

Example:

When you’re ready, we’ll be here to welcome you back! ? See how we are continuing to provide a safe and memorable experience, so you can feel good about getting away to your favorite seaside resort…

Learn More: https://www.portdhiver.com/stay-small-stay-safe

Facebook & Apple iOS 14 Release

Apple will begin to require that apps in the App Store that engage in what Apple defines as “tracking” to show a prompt to iOS 14 users, in accordance with their AppTrackingTransparency framework. Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both Facebook app and web conversion events.

In response to these changes, Facebook will also start processing pixel conversion events from iOS 14 devices using Aggregated Event Measurement. This will support your efforts to preserve user privacy and help you run effective campaigns.

Action Item:

  • We will be assisting with the verification of domains and pixel updates for all clients on programs including social media marketing.

Social Media Spotlight

Check out how Palmer House Inn is using both organic and boosted content to connect with niche demographics:

May Post Inspiration

  • May 4 – National Teacher’s Day (Thank them for all they do, especially after this year)
  • May 5 – Cinco De Mayo (Highlight your favorite local restaurant to celebrate)
  • May 9 – Mother’s Day (Post a nice message thanking moms)
  • May 21 – National Bike to Work Day (A fun day to talk about the Interurban trail for bike enthusiasts)
  • May 31 – Memorial Day (Thank the members of our armed forces for the sacrifices they make to protect us)
  • Additional Tip: Make sure to focus as much as possible on outdoor activities and opportunities to connect with nature
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