Check your pinned posts and cover photos! Are you displaying the most up to date information and are your photos seasonally appropriate?
Example:
When you’re ready, we’ll be here to welcome you back! ? See how we are continuing to provide a safe and memorable experience, so you can feel good about getting away to your favorite seaside resort…
Learn More: https://www.portdhiver.com/stay-small-stay-safe
Apple will begin to require that apps in the App Store that engage in what Apple defines as “tracking” to show a prompt to iOS 14 users, in accordance with their AppTrackingTransparency framework. Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both Facebook app and web conversion events.
In response to these changes, Facebook will also start processing pixel conversion events from iOS 14 devices using Aggregated Event Measurement. This will support your efforts to preserve user privacy and help you run effective campaigns.
Action Item:
Check out how Palmer House Inn is using both organic and boosted content to connect with niche demographics: