Social Media Marketing

Strategy:

Continue to be present (and top of mind) for your guests in a positive way. Let them know the steps you are taking to keep them healthy and safe when they do return, as well as sharing fun dreaming content or any special things you are doing for your community right now. We suggest to still refrain from any sales or “book now” messaging, as tensions are high with some states reopening and mask mandates, and this is a public platform open for comment.

Action Items:

• Aim to post 3 times a week on Facebook and Instagram
  • Content Inspiration: Recipes, views on the property, spring gardens, activities or hidden gems to visit during their next trip, community engagement
  • Review our recent Master Class on Navigating Social Media During COVID-19 for further guidance
• Pin a post with a link to your updated Stay Small Stay Safe landing page to the top of your Facebook page (tutorial to come)
• Update your wedding Pinterest board with some fresh pins, we will discuss further on our Elopement Workshop on Thursday