Search Engine Optimization

Google AI Powered Updates

Subtopics and Ranking in Passages: This will allow Google’s algorithm to index individual passages of text to locate the specific answer to questions and allows visitors to jump directly to that section.

  • Leverage this update by creating content that answers prospective guests’ questions.
  • Readers will be less likely to scroll through your entire article, so it will be important to be strategic in CTA placement within the content so it’s where you answered a question.
  • Create video content that uploaded and optimized on YouTube.

Updating Google My Business Health & Safety Information

Make sure to update and revisit often the safety measures in place at your property on your Google listing. You can also highlight any special you’re offering for for COVID-19 responders.

Health and safety attributes include:

  • Enhanced cleaning
    • Enhanced cleaning of guest rooms
    • Employees trained in COVID-19 cleaning procedures
    • Commercial-grade disinfectant used to clean the property
    • Enhanced cleaning of common areas
    • Employees wear masks, face shields, and/or gloves
    • Employees trained in thorough hand-washing
  • Personal protection
    • Masks required on the property
    • Hand-sanitizer and/or sanitizing wipes in common areas
    • In-room hygiene kits include masks, hand sanitizer, and/or antibacterial wipes
    • Masks and/or gloves available for guests
  • Physical distancing
    • Guest occupancy limited within shared facilities
    • Physical distancing required
    • Common areas arranged to maintain physical distancing
    • Safety dividers at front desk and other locations
    • Private spaces designated in spa and wellness areas
  • Minimized contact
    • No-contact check-in and check-out
    • High-touch items removed from guest rooms such as decorative pillows
    • Plastic key cards are disinfected or discarded
    • High-touch items removed from common areas such as magazines
    • Keyless mobile entry to guest rooms
    • Buffer maintained between room bookings
    • Housekeeping scheduled by request only
  • Increased food safety
    • Additional sanitation in dining areas
    • Additional safety measures during food prep and serving
    • Disposable flatware
    • Individually-packaged meals
    • Single-use menus
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