Subtopics and Ranking in Passages: This will allow Google’s algorithm to index individual passages of text to locate the specific answer to questions and allows visitors to jump directly to that section.
Leverage this update by creating content that answers prospective guests’ questions.
Readers will be less likely to scroll through your entire article, so it will be important to be strategic in CTA placement within the content so it’s where you answered a question.
Create video content that uploaded and optimized on YouTube.
Updating Google My Business Health & Safety Information
Make sure to update and revisit often the safety measures in place at your property on your Google listing. You can also highlight any special you’re offering for for COVID-19 responders.
Health and safety attributes include:
Enhanced cleaning of guest rooms
Employees trained in COVID-19 cleaning procedures
Commercial-grade disinfectant used to clean the property
Enhanced cleaning of common areas
Employees wear masks, face shields, and/or gloves
Employees trained in thorough hand-washing
Masks required on the property
Hand-sanitizer and/or sanitizing wipes in common areas
In-room hygiene kits include masks, hand sanitizer, and/or antibacterial wipes
Masks and/or gloves available for guests
Guest occupancy limited within shared facilities
Physical distancing required
Common areas arranged to maintain physical distancing
Safety dividers at front desk and other locations
Private spaces designated in spa and wellness areas
No-contact check-in and check-out
High-touch items removed from guest rooms such as decorative pillows
Plastic key cards are disinfected or discarded
High-touch items removed from common areas such as magazines
Keyless mobile entry to guest rooms
Buffer maintained between room bookings
Housekeeping scheduled by request only
Increased food safety
Additional sanitation in dining areas
Additional safety measures during food prep and serving