Search Engine Optimization

Gift Certificates & SEO

‘Tis the season to sell gift certificates. Do you show up in Google organic if someone searches your brand name + gift certificates? Make it easy for people to give you their money. It is critical to have a full page on your site for gift certificates.

Videos & SEO

Don’t forget to be mindful of videos and their importance with SEO. Do a search in Google for your brandname and click on the video tab. Make sure you have a consistent strategy to upload video throughout the year.

Create new and fun videos and submit them to the following:

• Google My Business
• Bing Places
• TripAdvisor
• YouTube
• Vimeo
• Facebook
• Instagram
• Twitter
• Moz Local
• Pinterest
• Use it in an email blast
• Embed the video on the website or in a blog post