We are going to be talking about this over the next 6 months as it is critical to your online success. There are 100s of ranking factors but Google has announced this coming update to give us time to get things in order.
Homework – consider having White Stone Marketing conduct the following:
Link building isn’t going away and shouldn’t be ignored. The time is now to continue with the strategy of obtaining quality incoming links.
Search in Google with Top Keywords
Check out your competition with a brand search
Homework – audit your top competitors and conduct searches in Google for many of your key terms. Develop a list of directories and obtain new links.
Homework – Consider having White Stone Marketing do a comprehensive SEO check on your site. Google Search Console, Bing Webmaster Tools and Moz spider analysis.