Search Engine Optimization

Google Update Coming 2021 – The Time To Prepare is NOW

We are going to be talking about this over the next 6 months as it is critical to your online success. There are 100s of ranking factors but Google has announced this coming update to give us time to get things in order.

• Speed
• Page experience – pop ups
• Stability

Homework – consider having White Stone Marketing conduct the following:

• Run diagnostics
• Install WP Rocket
• Get on the design calendar

Backlink Portfolio Check

Link building isn’t going away and shouldn’t be ignored. The time is now to continue with the strategy of obtaining quality incoming links.

• Quality links
• Build authority
• Bring in bookings

Search in Google with Top Keywords

Check out your competition with a brand search

Homework – audit your top competitors and conduct searches in Google for many of your key terms. Develop a list of directories and obtain new links.

NEW Bing Webmaster Tools

Launched today!

• Enhanced backlinks, keywords, SEO report
• NEW URL inspection, site scan and robots tester

Homework – Consider having White Stone Marketing do a comprehensive SEO check on your site. Google Search Console, Bing Webmaster Tools and Moz spider analysis.