Search Engine Marketing

New Google Attributes to Review

Google is at it again! They have recently updated Google My Business with additional attributes to fill out related to Eco Friendly practices, as well as Green Certifications. Recent research by Skift and the Expedia Group reports that three in five respondents said they’d be willing to spend higher amounts on a travel experience that is more environmentally sustainable.

Updating Profiles with Seasonal Photos

In addition to your website and social media channels, consider also updating your lead photos in business listing with a stunning seasonal photo of your property or venue (as applicable.)