Unlike other OTAs, Tripadvisor Instant Booking allows you to own the reservation and therefore the full customer relationship. Guests who book through your Tripadvisor Instant Booking will deal directly with you – not a middle man.
Pro: Own the guest relationship from the beginning
Pro: No risk with a simple “Pay for Stays” commission model
Pro: No commitment and no up-front investment
Pro: CC is validated before it’s sent over to ThinkReservations
Con: This will compete against TripConnect placement
Con: You don’t control rates or availability, it will pull in the lowest rate available in the booking engine, cannot choose to send your OTA rate for example
What are the costs associated with using Tripadvisor Instant Booking?
For the use of the channel manager, ThinkReservations charges a 3% commission.
Tripadvisor charges a commission of either 12% or 15% depending on the model you choose:
12% “Book on TripAdvisor” will show up 25% of the time (other 75% of the time the OTAs will show if they’re bidding)
15% “Book on TripAdvisor” will show up 50% of the time (other 50% of the time the OTAs will show if they’re bidding)