Reputation Management

New Tripadvisor COVID-19 Travel Safe Tools

It’s more important than ever to make sure your COVID-19 safety measures are added and up to date on your Tripadvisor listing. If you’re on a marketing plan with monthly or bi-monthly meetings, your rep will be reviewing and discussing these with you . If you’re on a lower level plan and need help, don’t hesitate to reach out!

  • Search Filters – guests will now be able to search by properties that have indicated they are taking precautions.
  • Reviews – they are prompting guests to submit reviews to validate the experience.
  • Q & A – They’re facilitating direct messaging with the owners for further questions.

TripAdvisor just launched two new paid tools, with a 2-month free trial offer:

  • Spotlight
    • Monitor competitor’s rates
    • Monitor parity performance
    • Tracking of demand trends
  • Reputation Pro
    • Automated review requests via email, text, and app
    • Manage and respond to reviews on Tripadvisor, Google, and Facebook
    • High-level insights on the property based on reviews

Tripadvisor: Charting the Travel Industry’s Path to Recovery

This joint report by Tripadvisor and Phocuswright charts the shifting trends in traveler demand and behavior during 2020 in order to understand how the tourism industry’s recovery could take shape in the wake of the COVID-19 pandemic. Here are some top takeaways:

  • Two-thirds of consumers surveyed (65%) say the ability to avoid crowded places when traveling is now a more important factor in their choice of destination than it was pre-pandemic, and more than half (52%) say they are more likely to take an outdoor/nature trip than they were before the pandemic.
  • A desire to enjoy the outdoors is not just informing travelers’ destination choices, it is factoring into their choice of accommodation too. In hotel searches on Tripadvisor during the month of September, clicks to properties categorized as ‘quaint’ or ‘romantic’ were recovering quicker than the average, while ‘centrally located’ properties were recovering at a below average rate.24 Of the hotel amenities travelers can filter searches by on Tripadvisor, ‘hiking’ was over-indexing more than any other.
  • In fact, in October 2020, nearly two-thirds (62%) of travelers looking for accommodation on Tripadvisor were planning to check-in less than 30 days out, compared to just over half (51%) of travelers during the same period in 2019.
  • An October survey found that more than two-thirds (69%) of respondents agreed they were going to research their next trip more than they did in the past.
  • When asked in October whether they were more or less confident that it would be safe to travel in the next three months (compared to how they felt three months earlier), confidence was highest among U.S. respondents (48% said they felt more confident it would be safe to travel)
  •  For the next trip they take, more than half (54%) of respondents say they want to go somewhere where they can relax and rejuvenate and nearly half (47%) want to enjoy nature.32 Sixty-two percent (62%) say that for their next trip, they would prefer to travel to somewhere where they can support local business.