Reputation Management

Strategy:

Now is a good time to make sure you are all caught up on review responses and that your listings on major travel review websites looks as enticing as possible. Additionally, there are some specific updates you can make on certain platforms to reassure and keep potential guests informed.

Action Items:

• Google
  • Google has said review responses will not be available during the COVID-19 crisis
  • Review and update photos and information on your Google Business Listing
• TripAdvisor
  • Review and update photos, property information, and review responses
  • Add a message with a link to your COVID-19 landing page (sample: https://www.screencast.com/t/cGGj46Lev, https://www.screencast.com/t/t3HXNjnUbJUl)
• Yelp
  • Review and update photos, property information, and review responses
  • Add a custom message in their COVID-19 Advisory Alert section with a link to your COVID-19 landing page
• Update Post-Stay Emails
  • Consider updating your calls to action and reasons why reviews are so important now
  • Review our recent Master Class on Harnessing the Power of the Inbox during COVID-19 for further guidance