Recording: June 2020 Fireside Chat & Revenue Management Update


Keep your finger on the pulse of travel trends and maximize your revenue! Join White Stone Marketing CEO, Scott Crumpton and Revenue Management Specialist, Vikram Singh for a fireside chat. Find out what they’re seeing for our industry, and get the latest revenue management guidance for responding to market changes and yielding your rates.

Revenue Management Update: Next 30 Days

  • Focus on the next 3-month period.
  • Check rates, inventory sort and optics (all channels.)
  • Introduce weekday length of stay promo.
  • Yield weekends: Don’t discount.
  • Participate in and replicate OTAs’ seasonal packages.