Promotions & Packaging

Strategy:

We are seeing huge surges in travel demand as restrictions are lifted. Attract guests with unique offerings focused on what they can do, while also being a hero for your local community.

Action Items:

“Best Of” Local Experiences

• Create experience enhancements centered around signature experiences that are unique to your area that incorporate and support other local businesses. Example:

Everyday Hero Promotion

• We’re seeing a rising search trend of people looking for ways to thank frontline and essential workers:

• Some promotional ideas:
  • Giveaway Promotion
    • Example: https://us9.campaign-archive.com/?e=[UNIQID]&u=3b0cb26f75ce72687c8b4a877&id=4be20f49cd
  • Gift Certificate Bonus Sale
  • Special Discounted Rates

OTA Listings & Promotions

• Update listings to reflect new procedures as applicable
  • See our recent Mastermind™ Workshop: Updating OTAs for the New Normal
• Look at their current promotions in your area, consider joining and/or replicating
• Consider participating in bundle package offers