Welcome Back Campaigns
- If you’re a seasonal property/destination this might still be relevant
- Consider a special early bird offer or VIP incentive for past guests
Reward loyal & new customers
- Think about how you can segment your list and send special perks occasionally
- Extend “new guest” incentives on your Welcome page
- Spending time unplugged with the people they care about
- Classic, authentic experiences for your area
- Encourage longer stays with 3-5 night itineraries
- Provide valuable content to keep your audience engaged
- Create a shareable graphic with the very best activities of the summer for people to check off and share on their own social media accounts
On-Site Food Options
- Think outside the box to provide additional service & revenue stream
- Ex. Partner with a caterer for high-end dinners, grill packages, grocery delivery, food trucks, upgraded delivery experience, outside dining spaces
Length of Stay Specials
- A little extra incentive to stay longer!
- Look a value add options as well such as room upgrades, welcome cocktail, business/leisure travel enhancements
Events that are back for 2021
- Call to action to book early!
- Great for social media as well
- Don’t wait too long to start building or updating your fall content, we’ll likely be launching fall paid search campaigns soon!
- Create a great blog post/landing page highlighting tips to see the best color, activities and events