Promote to Your Guests & Followers

Takeaways

Email marketing is an affordable and effective channel where you should proactively market your guest experiences:

• Add to your email marketing newsletters
• Add them to your prearrival emails
• Test promoting packages with your local visitors bureaus and other marketing partners to increase exposure
• Take it to the next level by segmenting your email marketing list by interest categories

Social media is another place to push new experiences to your followers:

• Organic posts are seeing less visibility, so you may want to add paid boosts to important promotional content to increase exposure
• Facebook features additional opportunities to post Offers & Events
• Paid advertising allows you to target new audiences
• Social media is a great place to utilize video
• Take it to the next by collecting and curating guest generated content in your social feeds