Takeaways
Email marketing is an affordable and effective channel where you should proactively market your guest experiences:
- Add to your email marketing newsletters
- Add them to your prearrival emails
- Test promoting packages with your local visitors bureaus and other marketing partners to increase exposure
- Take it to the next level by segmenting your email marketing list by interest categories
Social media is another place to push new experiences to your followers:
- Organic posts are seeing less visibility, so you may want to add paid boosts to important promotional content to increase exposure
- Facebook features additional opportunities to post Offers & Events
- Paid advertising allows you to target new audiences
- Social media is a great place to utilize video
- Take it to the next by collecting and curating guest generated content in your social feeds