Shot composition, framing and the steadiness of the video are key factors that separate professional versus amateur videos.
DIY videos often make sense for social media and blogging purposes where consumers expect a different level of quality and behind the scenes authenticity.
Any video you are incorporating on your website home page, rooms pages or other key revenue centers landing pages should ideally be professional to reinforce that you are a quality, professionally-run property.
A gimbal stabilizer can help you shoot smoother videos on your own.
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