Pinterest Stats & Demographics

Pinterest User Stats

• 335+ million monthly active users (88 million in the US.)
• 98% of pinners report they try new things they find on Pinterest.
• 89% of people on Pinterest use it for purchase inspiration.
• 98% of searches are non-branded searches.
• 2.2 billion monthly queries.
• 80% daily usage is in mobile.
• 3rd largest social network in the US.

Pinterest User Demographics

• 2/3 of the users are women.
• 80% are women from 18-64 with children.
• 25-34 year-old women is the largest audience.
• The majority of Pinterest users according to a Pew Research study earn more than $75,000 per year.
• Related Pins are powerful!
• Holiday time is Pinterest’s busiest season.
• 1 out of 2 millennials use Pinterest every month.