Pinterest Stats & Demographics

Pinterest User Stats

  • 335+ million monthly active users (88 million in the US.)
  • 98% of pinners report they try new things they find on Pinterest.
  • 89% of people on Pinterest use it for purchase inspiration.
  • 98% of searches are non-branded searches.
  • 2.2 billion monthly queries.
  • 80% daily usage is in mobile.
  • 3rd largest social network in the US.

Pinterest User Demographics

  • 2/3 of the users are women.
  • 80% are women from 18-64 with children.
  • 25-34 year-old women is the largest audience.
  • The majority of Pinterest users according to a Pew Research study earn more than $75,000 per year.
  • Related Pins are powerful!
  • Holiday time is Pinterest’s busiest season.
  • 1 out of 2 millennials use Pinterest every month.