Pinterest Stats & Demographics
Pinterest User Stats
335+ million monthly active users (88 million in the US.)
98% of pinners report they try new things they find on Pinterest.
89% of people on Pinterest use it for purchase inspiration.
98% of searches are non-branded searches.
2.2 billion monthly queries.
80% daily usage is in mobile.
3rd largest social network in the US.
Pinterest User Demographics
2/3 of the users are women.
80% are women from 18-64 with children.
25-34 year-old women is the largest audience.
The majority of Pinterest users according to a Pew Research study earn more than $75,000 per year.
Related Pins are powerful!
Holiday time is Pinterest’s busiest season.
1 out of 2 millennials use Pinterest every month.
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