Seasonal USP Updates
- We’ll be adjusting campaigns (as applicable) to focus on season specific search.
- Do you have amenities like fireplaces, jetted tubs or hot tubs. Let’s feature them!
Higher Converting Landing Pages
Make sure to send people to a page that speaks to them so we can convert people at a higher rate.
View the page live here.
- Winter landing pages
- Getaway from (big city) “Washington DC”
- Work and stay
- Rent the entire place for a holiday
- Holiday pages
- Major winter festivals
If we start a new campaign it is important to have a landing page with those keywords we are targeting so we may be awarded a good Quality Score but also to convert people.