Paid Search Marketing

Seasonal USP Updates

• We’ll be adjusting campaigns (as applicable) to focus on season specific search.
• Do you have amenities like fireplaces, jetted tubs or hot tubs. Let’s feature them!

Higher Converting Landing Pages

Make sure to send people to a page that speaks to them so we can convert people at a higher rate.

View the page live here.

• Winter landing pages
• Getaway from (big city) “Washington DC”
• Work and stay
• Rent the entire place for a holiday
• Holiday pages
• Major winter festivals

If we start a new campaign it is important to have a landing page with those keywords we are targeting so we may be awarded a good Quality Score but also to convert people.