Many clients are seeing higher conversion rates on these ads as more people are starting to travel again. We highly recommend either turning these back on or testing them this fall.
If you’re using ThinkReservations integration there are two components of pricing for using Google Hotel Ads:
Both of these fees are paid to ThinkReservations, not to Google. There is NO commission percentage charged for reservations that book through your ad.
Google Ads are fantastic way to cast a wider net for travelers, and give lots of opportunities to showcase unique aspects of the season and your property.