Google is testing larger headline sizes.
Google often reserves new features for the ad in the #1 position. It is brilliant in trying to raise the CPC and get competitors in a competition to outbid each other.
Homework – let us know if we should be targeting nationally or excluding certain states due to quarantining or travel restrictions.
Why Bing Ads?
Homework – if you are not currently testing Bing Ads get started. Try to start with $150-$200 a month.
If you market in the OTA channels you must be doing GHA.
Homework – contact us and get Google Hotel Ads started. We suggest at least $200-$300 to start and we can adjust based on the results.
We see reservations coming in through TripConnect.
Homework – set up or activate TripConnect for the US. They have a $300 minimum but you might not spend it all.