Paid Search Marketing

Strategy:

Our focus is to continue to push the  “Stay Small, Stay Safe” message and make sure that any featured amenities or experiences in your ads reflect current guidance on social distancing. This can also be a good place to feature any new operation changes that could be selling points, such as breakfast in bed or high-tech cleaning measures.

Action Items:

The White Stone Marketing Team is executing the following items for clients with managed PPC accounts:

• Implementing Stay Small, Stay Safe language and Google & Bing Ads
• Reviewing all messaging and pinpointing any problem areas
  • Example: jacuzzis, buffet breakfast, shared cookie jars, etc.
  • We are reaching out to you individually to discuss changes in messaging
• Continued monitoring for when we should increase bids and/or when to turn on additional channels