Nearly 1/4 of travelers that Airbnb surveyed said they envision longer stays
What this means for you: Be ready to adapt to new guest needs, and more workcation getaways by upgrading wifi, setting up a laptop-friendly workspace, and looking at more affordable or DIY food options
Per their new Host Campaigns, they recognize the power and authenticity of user-generated content
What this means for you: You can take advantage of this trend as well! If you’re on our Comprehensive Marketing Program, our team could execute a similar campaign with video or there are a variety of accessible video tools out there that you can try.
In Airbnb’s survey, 41% said connecting with family and friends will be “much more important” post-pandemic
What this means for you: Looking at creating more offerings for small groups traveling together, as well as multigenerational travel. Local campaigns may also be beneficial to keep you top of mind as a recommendation for resident’s families coming into town.
According to an article was written by Ian Knox, Vice President, Product & Marketing at Expedia Partner Solutions, the following five trends are poised to redefine the travel industry in the coming year:
Trend 1: A new wave of innovation will hit the mainstream – they expect contactless check-in and the use of smartphones throughout the travel experience to become the norm.
Trend 2: Trusted advice will be a major competitive differentiator – they expect travelers to reward those that equip them with on-demand access to reliable information.
Trend 3: The barrier will break on loyalty programs – they expect a significant surge in travelers booking with the air miles and points they have been unable to use during the pandemic.
Trend 4: Travelers will demand a new era of flexibility – their research shows 7 in 10 travelers will look for flexibility in the form of travel insurance and trip protection, full cancellations, and refunds on transportation and accommodations.