News & Trends

2021 Shifts in Travel Behavior

“While some travelers may go back to their old behaviors, many will adopt a hybrid model of travel. They may focus more of their travel on regional drive markets, they may continue to choose remote areas over urban destinations for the foreseeable future. As a travel marketer either preparing for or in the midst of recovery, knowing travelers’ preferences and adjusting your campaign targeting and messaging to match continues to be top priority.” Read more…

As Pandemic Concerns Fade, 76% of North Americans Plan To Travel Soon

“Last year, travelers cared most about navigating uncertainty with flexible hotel cancellation and refund policies. This year is all about the experience. To fend off competition from short-term property rentals, hoteliers are offering extended services from packaged excursions to new dining options. The majority of hotel executives surveyed (72%) are exploring opportunities for non-room revenue. And consumers are all in, with 68% noting they are very or somewhat interested in purchasing products or experiences from their hotel beyond the room.” Read more…

EU Opens The Door To American Travelers. But Be Sure To Read The Fine Print

“Americans are now able to visit the European Union again, vaccinated or not. The European Council has updated its list of countries whose citizens and residents should be allowed to travel freely to the bloc’s 27 member nations, and the United States is finally on it. But before you get on a plane, be aware there may be catches. In fact, there could be 27 different combinations of them. While the updated list published Friday is a recommendation on who may be granted entry based on their home country’s health situation, each EU government makes its own border decisions.” Read more…