Takeaway: Relaxed policies are likely not a permanent change. “When occupancy starts to recover, there may be even higher levels of attrition, so the reason to have cancellation policies will return.”
“Many travelers are booking trips in a bid to finally have the celebrations that were dampened or outright canceled in 2020, and hotels and tour operators are gladly leaning into the trend. The Langham New York will fill a hotel room with balloons and champagne for travelers who want to celebrate — or do over — a birthday or anniversary; another nearby hotel, the Baccarat New York, offers a similar package that includes a personalized gift to commemorate a guest’s 2020 missed milestone.”
Travel searches on Pinterest increased 60% year over year. And those searches are turning all the pent-up demand into real bookings. According to GlobalWebIndex, 7 out of 10 people are planning a vacation this year. Pinterest has identified eight travel personas that are growing in importance for travel marketers:
As couples increasingly marry the necessity with the new, we welcome 2021 wedding trends as it’s coupled with the Year of Intentionality. A few favorites: