News & Trends

Hotel Brands To Keep Flexible Cancellations in the Near Term

Takeaway: Relaxed policies are likely not a permanent change. “When occupancy starts to recover, there may be even higher levels of attrition, so the reason to have cancellation policies will return.”

For hotels and rental cottages, ‘demand is real’

“Many travelers are booking trips in a bid to finally have the celebrations that were dampened or outright canceled in 2020, and hotels and tour operators are gladly leaning into the trend. The Langham New York will fill a hotel room with balloons and champagne for travelers who want to celebrate — or do over — a birthday or anniversary; another nearby hotel, the Baccarat New York, offers a similar package that includes a personalized gift to commemorate a guest’s 2020 missed milestone.”

Now Arriving: New Travel Audiences

Travel searches on Pinterest increased 60% year over year. And those searches are turning all the pent-up demand into real bookings. According to GlobalWebIndex, 7 out of 10 people are planning a vacation this year. Pinterest has identified eight travel personas that are growing in importance for travel marketers:

  • Bucket Listers
  • Culture Chasers
  • Digital Nomads
  • Foodie Travelers
  • Memory Makers
  • Outdoor Junkies
  • Rural Tourists
  • Weekend Travelers
small lakeside wedding reception

The Top Wedding Trends of 2021

As couples increasingly marry the necessity with the new, we welcome 2021 wedding trends as it’s coupled with the Year of Intentionality. A few favorites:

  • Tented Weddings
  • Mini D’Oeuvres
  • Weekday Weddings
  • Activities With a Breath of Fresh Air
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