MailChimp Tags & How To Use Them

Takeaways

  • Takeaway Project Idea: VIP Guests Tag
    • Do a bulk upload of guests based on their number of stays.
    • Example: Promote loyalty offers to guests customized to how close they are to achieving the reward.
  • Takeaway Project Idea: Special Interest Tags
    • Create a MailChimp landing page to give people access to special content after submitting their information.
    • Example: A special hiking guide that will tag those subscribers as being interested in hiking or outdoor adventures.
  • Takeaway Project Idea: Last Minute Tags
    • Create a MailChimp landing page to give people the option to sign up for last-minute deal emails.
    • Example: Send out a weekly email (or as needed) to fill in holes for the upcoming week.

Additional Training & Resources:

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