Grab the Attention of the Press
Start by reaching out to your local media outlets first and build relationships
Great storytelling is essential, but make sure what you are pitching is truly newsworthy
Earned media is extremely valuable and evergreen versus paid media
Working with a professional publicist can be very helpful because of the relationships they have with the press
can be a great opportunity to pitch your property for stories already being worked on
Consider adding a Press Kit Page (
) to your website to help streamline the response time for writers who are often on tight deadlines
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