Grab the Attention of the Press

Takeaways

• Start by reaching out to your local media outlets first and build relationships
• Great storytelling is essential, but make sure what you are pitching is truly newsworthy
• Earned media is extremely valuable and evergreen versus paid media
• Working with a professional publicist can be very helpful because of the relationships they have with the press
• Websites like HARO can be a great opportunity to pitch your property for stories already being worked on
• Consider adding a Press Kit Page (see sample) to your website to help streamline the response time for writers who are often on tight deadlines