Google Analytics Homework

Homework Check List

  • Find your top producing referrers.
  • Find a referrer that has slipped with traffic.
  • Find a referrer that has slipped with revenue.
  • Find your top producing referrers for your goals (rooms & RFP’s).
  • Find your top geographical states & cities.
  • Find your top demographics by gender and age.
  • Find and improve your top 10 landing pages.
  • Finally, develop a strategy based on the data to take your digital marketing to another level.
  • Watch your statistics closely as we navigate through the COVID-19 crisis and adapt your marketing strategies accordingly.
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