Exercise 1: Your Visuals

Let’s Look at Your Website

Evaluate Your Website’s Appearance

• Do you communicate your current reservation status clearly?
• Are your photographs current? Do they have the proper Alt Text for each photograph?
  • Note: See our recent Mastermind Workshop on Content Creation and SEO to learn more about best practices for Alt Tags/Text.
• Do you credit your photographers? They credit your properties on their sites!

Review Your Compliance Statements or Graphics

• Is the graphic for the accessibility menu showing? Or a graphic link?
• Do you have a privacy statement?
• Have you added a COVID-19 statement?

Now Look at the Bottom of Your Landing Page

• Is your TripAdvisor Badge current?
• Do you display an association logo? Is it current?
• Are you still showing a link to Bedandbreakfast.com? Do you know where that link is directed?
• Check the links to make sure all of them are working