Email Marketing

Strategy:

Most properties can start shifting their messaging towards what people CAN enjoy this summer. If you are still under heavy travel restrictions, keep your audience updated on your current status and focus on dates further out.

Action Items:

Email Marketing Campaigns

• Items to showcase:
  • Summer experiences or local’s package they can enjoy
  • Local community or heroes giving back campaign
  • Any updates to travel restrictions
  • Booking fall reservations!
• Segmentation Opportunity
  • Reach out to guests that canceled about rescheduling (drive market)
  • Include a reminder of rain check credit if applicable
  • Check out our Mastermind™ Workshop: Targeting & Segmenting Your Email Marketing

Guest Correspondence Emails

• If you have a loyalty or referral program, make sure you are including this!
• Ask them to tag you in any social media photos
• Make sure you have direct links for guests to review you in Google and/or TripAdvisor
• We recommend automating and then taking out emails for troublesome guests as needed