Email Marketing

Strategy:

Keep your audience updated on your current status and the status of your area. Top questions properties are hearing from guests are what can they do and what’s open. You can start to promote specific experiences that support social distancing if you have reopened, or make sure to share reopening dates as soon as you have them.

Action Items:

Email Marketing Campaigns:

• For those newly reopened or have been open:
  • Showcase new experiences or packages
  • Father’s Day and/or Graduation gift certificates
  • Reminder on flexible policies to instill confidence to book
• For those just getting dates:
  • Launch a Reopening Campaign
  • Re-opening Marketing Module – $250
    • Template Email Blast
    • Corresponding Social Campaign
    • Website Pop Up Box Update
    • Custom campaigns available hourly
    • Email sales@whitestonemarketing.com, first come first serve

Guest Correspondence Emails:

• Update prearrival emails with new experiences and packages
• Consider linking to a living post with guidance on what is open