Email Marketing

Strategy:

Share updates with pasts guests and reassure them you are taking action to keep them safe when they are able to return. You can frame this positively, “here’s what’s new!” In your email marketing newsletter you can also share inspiration for things to do and remind them of your current reopening date or if you’re currently taking reservations. Updating pre-arrival messaging will also help reassure guests and build trust for future guests.

Action Items

• Send an Email Newsletter
  • “We can’t wait to welcome you back! Here’s what we’ve been up to while you’ve been away…”
  • Sample “We’re Open” Email Blast: https://mailchi.mp/laubergeprovencale/catch-up-withlauberge-provenale
  • Sample “We’re Open” Email Blast with social distancing theme: https://mailchi.mp/blisswood/dreaming-of-getting-away
  • Sample “Re-Opening” Email Blast Template (module option): https://us4.campaign-archive.com/?e=[UNIQID]&u=1e87ecd9964cf2ddc11b61420&id=ef75e52058
• Update Your Guest Correspondence
  • Update Booking Engine Pre-Arrival Templates
  • ThinkReservations Template Language & Code