Content is Still King

Takeaways

Room Description Guidelines

• 1-2 sentence introduction
• 4-6 bullet points for top room amenities
• Utilize rate description area to highlight 2-3 rate amenities (if possible)
• Clearly highlight bed size in the room
• Note the view (if relevant) and other important amenities such as outside entrances or private decks

Item & Package Description Guidelines

• Keep it short and sweet, around one sentence
• Clearly communicate what they get
• Reinforce increasing value with rate types
• Leave no room for doubt