Content is Still King


Room Description Guidelines

  • 1-2 sentence introduction
  • 4-6 bullet points for top room amenities
  • Utilize rate description area to highlight 2-3 rate amenities (if possible)
  • Clearly highlight bed size in the room
  • Note the view (if relevant) and other important amenities such as outside entrances or private decks

Item & Package Description Guidelines

  • Keep it short and sweet, around one sentence
  • Clearly communicate what they get
  • Reinforce increasing value with rate types
  • Leave no room for doubt