Content is Still King
Room Description Guidelines
1-2 sentence introduction
4-6 bullet points for top room amenities
Utilize rate description area to highlight 2-3 rate amenities (if possible)
Clearly highlight bed size in the room
Note the view (if relevant) and other important amenities such as outside entrances or private decks
Item & Package Description Guidelines
Keep it short and sweet, around one sentence
Clearly communicate what they get
Reinforce increasing value with rate types
Leave no room for doubt
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