Boost Relevancy By Sorting

Takeaways

Room Ordering Best Practices

• Sort from least to most expensive in most cases
  • Avoid stick shock by not leading with your most expensive or luxurious room
  • Provides the best user experience if you use Google Hotel Ads or TripConnect
• You can experiment with other amenity or experience-focused ordering if you are a high-end luxury property or have other seasonal considerations

Item Ordering Best Practices

• Sort from least to most expensive in most cases
• Trim packages that don’t sell often, too many choices will hurt conversion rates
• Highlight date or season-specific packages at the top (if you a restricting their display dates)