These are some of the ways maintaining a blog can benefit your business and digital marketing efforts:
- Increases your opportunities to rank in organic search results
- Can help you connect with potential guests earlier in their travel planning journey
- Establishes you as an authority for your area and increases brand awareness
- A way to highlight promotions and unique offers to niche customer groups
- Drives social media followers back to your website to book
Your goal should be to deliver the Right Content to the Right Guest at the Right Stage of the booking process.