Audience Management & Best Practices

Takeaways

Best Practice Tips:

• We recommend you maintain only one master audience.
• Use tags and segments to organize and target your contacts.
• Utilize tags versus separate audiences to help you avoid duplicate contacts and higher rates.
• Groups are intended to be guest-facing and selected by the guest on your email sign up form.

Additional Training & Resources:

• How to Create a Mailchimp Audience