Analyzing Your Directories in Google Analytics

Takeaways

The first step to assessing the value of your directories is analyzing them in Google Analytics, but keep in mind there is always a story and this data doesn’t represent the complete picture. Other value includes:

• Unknown revenue/booking from phone calls
• Lost tracking – but Google Analytics isn’t perfect!
• The SEO (search engine optimization) value the link

Additional items to consider;

• Is your listing property optimized with current content, great photos, proper links, and is generally putting your best face forward.
• Analyze the level with which you signed up. Would you see more traction with better placement?
• Analyze your competitors. How can you stand out from the rest?